个体需要满足在居民中医药信息获取与文化自信间的中介效应分析*

作者：贾 暄1，袁有树2，孙赫浓1，吴国平1，王志伟3

单位：1.北京中医药大学管理学院，北京 102400；2.北京中医药大学中医学院，北京 102400； 3.北京中医药大学国家中医药发展与战略研究院，北京 102400

引用：引用：贾暄，袁有树，孙赫浓，吴国平，王志伟.个体需要满足在居民中医药信息获取与文化自信间的中介效应分析[J].中医药导报,2025,31(4):226-230.

DOI：10.13862/j.cn43-1446/r.2025.04.043

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摘要：目的：探究居民中医药信息获取对中医药文化自信的影响，以及个体需要满足在其中所起的中介作用，为提高社会公众的中医药文化自信提供参考。方法：采用判断抽样方法于2023年9—10月，对北京市16区1 500名常住人口进行问卷调查，用Bootstrap方法检验中介作用。结果：发放问卷1 500份，回收1 444份，剔除无效问卷72份，得到有效问卷1 372份，问卷有效率为95.01%（1 372/1 444）。中医药信息获取得分为（23.64±4.97）分，个体需要满足得分为（39.66±8.01）分，中医药文化自信得分为（53.96±10.72）分。不同人群的中医药信息获取、个体需要满足、中医药文化自信水平比较，差异有统计学意义（P<0.05）。中医药信息获取与个体需要满足呈正相关（r=0.914，P＜0.01），个体需要满足与中医药文化自信呈正相关（r=0.925，P＜0.01），中医药信息获取与中医药文化自信呈正相关（r=0.870，P＜0.01）。结论：个体需要满足在中医药信息获取和中医药文化自信间发挥了部分中介的作用，提高个体对中医药文化各类需要的满足程度有助于提高居民的中医药文化自信水平。

关键词：中医药文化自信；需要满足；信息获取；中介效应；问卷调查

Abstract：

Objective: To explore the influence of residents' acquisition of traditional Chinese medicine (TCM) information on their cultural confidence in TCM, as well as the mediating role of individual need satisfaction in this process, in order to provide reference for enhancing the public's cultural confidence in TCM. Method: A questionnaire survey was conducted from September to October 2023 using a judgmental sampling method among 1,500 permanent residents across 16 districts in Beijing. The Bootstrap method was employed to test the mediating effects. Results: A total of 1,500 questionnaires were distributed, and 1,444 were collected. After eliminating 72 invalid questionnaires, 1,372 valid questionnaires were obtained. The effective rate of the questionnaires was 95.01% (1,372/1,444). The score of TCM information acquisition was (23.64±4.97), the score of individual need satisfaction was (39.66±8.01), and the score of cultural confidence in TCM was (53.96±10.72). There were significant differences in the levels of TCM information acquisition, individual need satisfaction, and cultural confidence in TCM among different groups of people (P<0.05). TCM information acquisition was positively correlated with individual need satisfaction (r=0.914, P<0.01), individual need satisfaction was positively correlated with cultural confidence in TCM (r=0.925, P<0.01), and TCM information acquisition was positively correlated with cultural confidence in TCM (r=0.870, P<0.01). Conclusion: Individual need satisfaction plays a partial mediating role between TCM information acquisition and cultural confidence in TCM. Improving the degree of satisfaction of individuals' various needs for TCM culture helps to enhance residents' level of cultural confidence in TCM.

Key words：cultural confidence in traditional Chinese medicine; need satisfaction; information acquisition; mediating effect; questionnaire survey

发布时间：2025-12-20

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